What Netflix's New Studio Means for Local NJ Real Estate!

Big News for Monmouth County: Netflix Breaks Ground at Fort Monmouth

Exciting developments are underway in New Jersey, as Netflix has officially broken ground on a massive new production campus at the former Fort Monmouth site in Monmouth County. This $900 million investment marks one of the most significant redevelopment projects in the state and is set to completely transform the surrounding communities—especially when it comes to real estate.

The project will span nearly 300 acres and include state-of-the-art soundstages, production offices, and post-production facilities. While the construction phase alone will bring a surge of activity and jobs, the long-term impact is what has many homeowners and investors paying close attention.

So, how will this affect local property values?

Job creation is expected to be substantial, both in the entertainment industry and supporting sectors like hospitality, construction, retail, and real estate. As professionals relocate to the area for work, demand for housing—both for sale and for rent—is likely to increase. That demand typically leads to rising property values, especially in towns with close proximity to the studio site like Eatontown, Oceanport, Long Branch, and surrounding areas.

For homeowners in the area, and in NJ in general, I believe, this presents an opportunity to see appreciation in home equity. For investors, it could mean strong rental income potential, particularly for short-term housing or furnished rentals catering to film crews and traveling staff.

In addition to economic activity, this project is expected to spark infrastructure improvements, including transportation and local amenities. These upgrades not only serve new residents but also enhance the quality of life for longtime locals, further supporting property values in the region.

New Jersey’s strategic location, proximity to New York City, and aggressive tax incentive programs made it a natural choice for Netflix’s East Coast production hub. The state’s commitment to growing its film and TV industry has now turned into a reality—and Monmouth County is at the heart of it.

Bottom line: This isn’t just good news for the entertainment industry. It’s a win for homeowners, investors, and the local economy. Whether you’re thinking about selling, buying, or holding onto your property, now’s a smart time to evaluate your position and get ahead of the changes coming to the area.

Have questions about how this could affect your home or investment strategy? I’m happy to chat and help you make the most of this moment.